NESCAFÉ

The objective was to promote the Nescafé at a trade show. The design needed to fit in brand guidelines whilst standing out at the trade show!

 

The challenging part was that brand manager had previously been consulting with an external agency, but they weren’t delivering what Nescafé where after, so last minute they came to me asking if I could create a whole stand for them, with the only guide begin “make coffee sexy …”   

 

The creative was a representation of the process of making a cup from coffee beans to a nice frothy cup of coffee. The design also needed to wrap around three walls, so lining up the images across all three walls was paramount.