GREEN MAN GAMING PROMOTION
Web Design & Marketing
Adobe Photoshop, Adobe Illustrator & Adobe XD
The objective was to develop a comprehensive creative campaign for the Halloween 2022 promotion, spanning the Green Man Gaming website, social media, CRM, and Google Ads.
The main challenge was creating a concept that worked within the site's age-restrictions, while also adhering to restrictions in certain markets that prohibit blood or graphic horror imagery. Additionally, with the website already busy with content, simplicity was crucial.
The idea I chose to pay homage to classic '80s found footage horror films, subtly nodding to iconic horror elements. The colour palette was kept minimal with black and white, accentuated by a stark, almost glowing red highlight. VHS tape motifs, screen tears, and camcorder-style elements were incorporated to create a unified look across email, website, and social media channels.
