NESQUIK

The objective was to promote a Nesquik social campaign for the champion of great taste, alongside a social competition 

 

The challenging part was that advertising cereals require you to fit in the HFSS guidelines, making it very restricted with using the Nesquik bunny “Quicky”. You also can’t advertise to children.   

 

The creative was a representation of the feeling of being top podium position, the best of the best cereals, including elements that reflected that, and using Nesquik apatite appeal as fireworks to make it fun!